Embracing human-centred design means believing that all problems, even the seemingly intractable ones like poverty, gender equality, and clean water, are solvable. Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer. The human-centred design offers problem solvers of any stripe a chance to design with communities, to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs.

At IDEO.org and IDEO, they used human-centered design for decades to create products, services, experiences, and social enterprises that have been adopted and embraced because we’ve kept people’s lives and desires at the core.