This report presents findings from baseline data collection. Growing up GREAT! (GUG!) is a multi-level intervention for very young adolescents (VYAs), their parents and caregivers and other influential community members. It uses an ecological approach to provide information and address social and gender norms related to reproductive health and wellbeing at each of these levels, with the goal of improving both in-school 3 and out-of-school VYAs’ sexual and reproductive health outcomes in later adolescence. Specifically, GUG! aims to increase: 1. VYAs’ knowledge of puberty and reproductive development 2. VYAs’ and parents’ gender-equitable behaviors 3. Use of family planning and other reproductive health services among VYAs as they age into older adolescence.