Women form a bigger block in the entrepreneurship sector in Kisumu County and beyond. Most women running enterprises are also usually not literate enough to secure jobs that are attached to academic qualifications and opt instead for business as a source of livelihood. It’s notable that these startups, however, are not sustainable. 6 out of 10 startups do not get past the sixth month of operation. Having been raised in an eco-system where women took the role for providing for their families through small scale businesses and professional background in another community where women are entirely depending on enterprises to make a living, we were keen to understanding the barriers and enablers of sustainable growth of women-led, youth-led SMEs.